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Home > Blog > Business > Why isn’t my new website being found in Google yet?
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Why isn’t my new website being found in Google yet?

Herein lies the long answer to a short but frequently asked question.

James Miodonski


This question pops up frequently and it’s one of those classic quick questions that requires a long answer.

Incidentally, we refer to ‘Google’ here as SEO shorthand for ‘search engines’. With 93% of the search market, the majority of SEO work is carried out with an eye on Google’s search algorithms; other search engines tend to follow suit.

Two quick but important things to begin:

  1. Be patient; this stuff takes time. There’s a whole load of things that need to take place before you can begin to expect any website – let alone a newly launched one – to start climbing Google’s rankings.
  2. Familiarise yourself with the excellent Beginner’s Guide to SEO by Moz. They guys really know what they’re talking about, may this become your bible.


First things first

How long has your website been live?

If it’s only been a few weeks, it’s likely that Google doesn’t even know it exists yet. If Google isn’t aware of your website, it can’t be expected to rank you above websites it knows and has already learned to trust.

Is Google aware of you yet?

To help your chances of being crawled up and picked up in the first instance:

Is the site accessible to Search Engines?

Most good web developers will add snippets of code to your website whilst it’s being built to discourage search engines from stumbling across it before it’s ready for public viewing.

Occasionally they’ll forget to remove these snippets once the site’s been launched, meaning Google and co are essentially blocked from reading the site.

(Disclaimer: We’ve been guilty of this in the past, so it’s now part of our launch-day testing sign off to double check the site can be crawled, indexed and followed by search engines when it goes live.)

If you’re familiar with how to view a web pages’ source code (if not – Right-click –> ‘View Page Source’ in most modern browsers – you can’t break anything, don’t worry), then you can quickly check for this by searching for any instances of the following terms:

In 99% of cases you want both of these in place for development sites. For live sites, unless you’re actively trying to keep the content out of Google, then these are bad news.

If you find either of these on a live site, check with your web agency. There’s a chance they may be there for good reason but it’s worth being sure.

Can I realistically expect to rank for that keyword or search term?

Sometimes there’s a cold hard dose of reality check required when dealing with expectation of how well a website can be expected to perform.

Expecting, for example, a brand new, single page self catering apartment website to out-jostle, AirBnB, Expedia, Hilton, Sykes Cottages, Premier Inn, Holiday Inn, IBIS and so on for something like ‘Edinburgh Accommodation’ just isn’t realistic. These guys own these sort of search terms in both the organic and paid listings, so trying to compete on these sort of terms is a long game at best and a bloody expensive one at worst.

Where you have a much better chance of ranking and thus picking up search traffic is on the less commonly used but therefore less competitive ‘long tail’ search terms. This will probably mean creating lots of very specific landing pages around each topic.

For the example above, this could be search terms like:

There are a lot of myths and misconceptions about SEO (and a lot of snake oil salesmen helping fuel them), but a great deal of the basics can be boiled down to simple logic and common sense.

Round up and resources

This post is meant as a springboard for further reading and exploration of SEO and to help get more out of your new website and you may find the following tools and resources helpful:


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