Our Role

Iron & Pine provided us with a great brief, a selection of professional photographs that really showcase their work, and a feature video that helps site visitors get a real overview of the company.

Paul and Zoe worked alongside the team at Iron & Pine to develop their new logo and branding concepts. Considering the contrast of fonts throughout the initial design stage was important to the overall brand, creating a strong distinction that was achieved using colours, thickness, and edges, communicating both the structural element of the business and the organic nature of the materials.

We wanted to ensure that there was a focus on the visual element of the site, making use of the images and video provided by Iron & Pine to showcase their products. There was a conscious effort to focus on the quality and craftsmanship within the designs, so we used fonts, colours and layouts to reflect this.